Brian Epstein remarked to Bill - could you imagine what
would happen if The Beatles showed up at Dickenson Road,
there'd be a riot, to which Bill replied - I KNOW!
By 1967 the closure of this
studio in Manchester (another shortly opened in Piccadilly)
and the increasingly difficult part of getting all the
acts to Manchester (as most were by now based in London),
it was decided that the show now be broadcast from London.
If it had continued in the
UK in its original format and on Thursday evenings but
just brought up to date, it would most likely still have
keep pretty good viewing figures.
It the late 90's however
the show was tinkered with and became not a patch on
its former self that viewing figures slumped. Moving
it from Thursdays to Fridays and pitching the time slot
opposite a massively viewed soap opera it just didn't
stand a chance. In fact in my opinion is that this was
done as a way of axing the show discreetly. When changed
to Sundays on BBC2 this was the final death knell for
the show.
One of the reasons the show
lasted 42 years is undoubtedly the rules that original
producer Johnnie Stewart devised for the program.
Due to the popularity
and viewing figures for the initial run of six programs,
the run was made open-ended. 1964 seemed the perfect
moment to launch a program such as this. British acts
were influencing the world's charts and pop would later
seem to define the era. If it had been launched, say,
five years later it's questionable as to whether it would
have had as long a run as it has.
However, the trump card for TOTP has
always been its permanence. The program was normally
always on, every week. It was also always on (excepting
its last two or three years) at peak viewing time, on
the main channel. After an early shift from Wednesday,
Thursday night remained for over 30 years as Top Of The
Pops time. There were few occasions, of course, when
the program moved nights for sporting coverage or other
events, but by and large it remained consistant on BBC1
on Thursday evenings at around 7.20pm (19.20hrs). Most
of its competitors never had the luxury that TOTP had
in terms of its peak slot.
Of course there have been
changes along the way, as TOTP has continually re-invented
itself. Perhaps the last decade or so has seen the most
frantic period of change, but it has done so in an evolutionary
sense. It outlasted programs like The Roxy and Razzamatazz.
Sadly in the UK at least, the show will become like others,
just a memory, but a great one at that (unless by some
miracle it is revived in the future). The brand will
not die soon as it is licensed to over 180 countries
worldwide. Even in mainland European countries such as
Germany, Holland, Belgium & Italy, indeed worldwide
in countries as far flung as Australia & New Zealand it was THE chart show..
One of the reasons was undoubtedly
the rules that original producer Johnnie Stewart devised
for the program. Stewart was to be involved with the
program for over a decade, but the format was so strong
that people did not notice when he left. The basic rules
were simple enough - the number one record would always
be featured, as would the highest new entry and the highest
climber. Records going down the charts would never be
featured, unless they started to climb again and reach
a higher position than before. Non-movers could only
be played if they didn't move for four weeks, and, crucially,
no record apart from the number one could be played on
consecutive programs.
This format made sure that throughout the 60's the audience
figures remained around the 15-16 million mark.
If these audience figures had been the same in the show's
last couple of years, it would have been inconceivable
that the show would have ended.
These rules enabled a high turnover of material, which
was essential for a permanent program. Also, they stopped
any favouritism by the producer - only records going
up that week's charts could be selected. The concentration
of that week's chart also meant that the program could
be seen as a definitive record of what was popular -
if you wanted to know what people were actually buying,
you'd watch Top Of The Pops. There were further constraints
on the tracks chosen - three minutes was always the maximum
for an act to perform, so if you didn't like what record
was on now, there'd be another along very soon.
A
further guarantee of the program's 'independence' the
choice of presenters. Curiously, no regular presenter
was selected, the honours initially being shared by Sir
Jimmy Savile, Pete Murray, Alan Freeman & David Jacobs
- each presenter taking it in turns to front the show.
Therefore the true 'faces' of Top Of The Pops were the
acts that were on that week's program. Whilst Jimmy
Savile was to become a regular presenter for 20 years
or so it was never thought of as a 'Jimmy' show. When
Radio 1 began in September 1967 all of Top Of The Pops
presenters were taken from the station. Some of them
were not very telegenic, but again the idea was to avoid
the personality presenter. It also served as useful cross-promotion.
These
rules worked well, but they have, of course, been tampered
with throughout the years. The first change came in
the late 60's as progressive rock started becoming
popular, pop found itself languishing a bit, and there
was a real threat that album sales may become more
important than singles sales.TOTP had to reflect this
trend, and so there was a slight revamp in early 1970
- coinciding with the introduction of colour TV. Importantly,
the program was extended from 25 to 45 minutes, meaning
that the program needed much more material. At the
same time, Jimmy Savile & Tony
Blackburn were appointed the sole presenters - they alternated
each week - and the format became more flexible. Perhaps
the fact that the programmme was no longer being broadcast
live made a difference. Performances could now be recorded
in advance without the need to assemble all the acts
on a Thursday night.
At the start of 1972, Johnnie Stewart went to America for an extended break, in his absence, Stanley Dorfman was appointed stand-in producer. Oddly, Dorfman was the program's designer, and he produced it very much like a designer might. He instituted an album slot, which in the first week included a 10 minutetrack from a Yes album. These performances were billed in advance in the Radio Times, and so we can see that Osibisa & Marmalade were amongst the acts involved.
Dorfman also began to record performances by other acts regardless of whether they were in the charts - the oft-screened, lengthy performance by the Rolling Stones of Brown Sugar is one of them. Another involved Sandie Shaw, who hadn't had a hit for two years previously, and despite that performance, didn't have one in 1972 either. The set was also redesigned - a curious double stage was introduced, a long 'catwalk' linking two stages at either end.
This all seemed to make the program less the cheerful family-orientated program that it once was. Importantly, the program was made by the light entertainment department rather than the music department, therefore one could always argue that the quality of the acts was never discussed, it was the entertainment factor rather than the musical aspect that was important. (It's hard to see what the music department actually did make at the time, though, given that The Old Grey Whistle Test was produced by, of all things, the presentation department).
When Stewart returned from his leave, he dropped the album slot and the pre-chart acts and instead concentrated sticking to the rules. And it could be said that in the mid-70's was a golden age for TOTP many performances well remembered to this day. The program started reaching the Top 20 ratings again, as well, which it hadn't done since the late 60's.
There were two main scares in the mid-70's. In 1973 the program was moved to Fridays, to complaints from teenagers that they'd no longer be able to see it. These sound oddly familiar complaints, but in this case the BBC returned it to Thursdays after six months. The following year the program was taken off-air by a technicians strike for nine weeks.
Some sources (well TOTP2) claim
that this strike was partly responsible for the fall
of glam rock and the rise of disco - people had to
listen to music elsewhere. Despite this gift ITV still
failed to come up with a decent format for presenting
pop music - peak time was a wasteland, the only competitors
being on children's TV (Shang-A-Lang, Lift Off, 45
etc.) they didn't even have the late night Ready Steady Go as this show itself was axed in 1967.
ROBIN NASH replaced JOHNNIE
STEWART in the mid-70's. A graduate from the light
entertainment department, he continued to adhere to the
rules laid down by Stewart in the 60's. However, he then
had to contend with punk. This caused problems on the
program - many acts used to enter the charts one week
and disappear the next, meaning that the program often
featured a large proportion of acts that very few people
had heard of. As we entered the late 70's there seemed
to be a marked lack of enthusiasm about the program
- sets looked horrible, the studio audience were often
static & bored,
and the series seemed to be less vibrant. Programmes
like Something Else and Revolver were attracting young
audiences in large numbers, and despite the program
gainingits largest ever audience in October 1979 (19.7
million viewers), this can be attributed to the ITV
strike at the time. In the long term the series was declining.
The 1979 Christmas showlooks extremely poor - there
appears to be no studio audience at all, and the atmosphere
is non-existant.
Another long strike, this time by the musician's union
in May 1980 was a turning point for the series. When
it returned in August the program had undergone something
of a transformation - the audience began to look more
excited, there was new branding (a permanent set and
new titles), and the program was introduced by Peter
Powell & Elton John. Eh? The man responsible was Michael
Hurll, the new producer, and like Nash, a former Crackerjack
veteran. Hurll attempted to turn the program back into
an event, and revert it into the family program it
once was.
His first
idea was to hire celebrities to co-present the program
with regular DJs. It appears that only 3 people ever
did this, though, after Elton John we had Roger Daltry
(who memorably slagged off disco when asked to introduce
the Village People) and B.A. Robertson.
Other innovations were much more welcome - a massive
stage was built in one corner of the studio, with a large
screen in the corner and the audience behind the acts,
to give the program more of an epic feel. However the
first incarnation of this stage involved the audience
behind the acts sitting, which looked absolutely awful.
After a few weeks, they removed the seats. Lots more
visual effects were used , and the chart rundown became
much more frantic and excited. Importantly, the audience
were give a much more pivotal role - they were forced
to dance, cheer & applaud, rather than standing staring
as they had done in the past. All the changes added to
the atmosphere, amd TOTP became a true event again.
Seemingly
Hurll, had decided that TOTP could never be a serious
music program, and just got on with making it a massive
family entertainment. The rules were still adhered to
though, so we were able to see acts like The Smiths &
The Stanglers performing on the same sets with the same
flashing lights and same audience as everyone else, which
added to its innocent charm (helped by the presenters'
cheerful inane personas, Richard Skinner heralding the
first program of the Smiths with "Here are a couple
of Charming Men!")
1982 saw further changes
- live performances were pioneered, adding to the excitement.
Thungs could now go wrong at any minute, and it was all
part of the fun. The same year also saw the return of
the late John Peel, the programs finest presenter.
Peel had made a terrible mess of his first program
in 1968 (a performance that has now been thankfully wiped),
but Hurll invited him back with the opportunity to take
the piss out of everything. C
When he was paired with David
Jensen, they took the program into the realms of the
surreal, whilst always being aware of the nature of the
beast - Peel & Jensen realised that TOTP was supposed
to be a program about what was in the charts, and so
while you suspected they'd rather be doing Whistle Test,
they never insulted the program or the acts that appeared.
1982-84 is (with the exception of the 60's) the high
point of the program - clips from this era still manage
to look quite fresh, with an air of orgainsed chaos pervading
the whole affair. Viewing at home, the studio looked
an exciting place to be, and no doubt it was. Not everything
was brilliant - Jonathan King's awful US chart slot was
a mistake - but on the whole TOTP fulfilled its true
potential.
There was
a decline in the mid-80s as Hurll became less involved
in the series - Stanley Appel & Brian Whitehouse taking
over in the producer's chair.
horrible, the studio audience were often
static & bored,
and the series seemed to be less vibrant. Programmes
like Something Else and Revolver were attracting young
audiences in large numbers, and despite the program
gainingits largest ever audience in October 1979 (19.7
million viewers), this can be attributed to the ITV
strike at the time. In the long term the series was declining.
The 1979 Christmas showlooks extremely poor - there
appears to be no studio audience at all, and the atmosphere
is non-existant.
The innocence began to
deteriorate, instead becoming quite cynical. The set
started to look uglier and the studio audience stopped
playing such a big part. The advent of video began to
lessen the amount of creativity in the series. Worse
was to come though!
In 1987, ITV finally got their arses in gear and came
up with a prime-time pop show
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